Anyone doing business online nowadays absolutely must be using video.
Video sharing websites are more popular than ever and YouTube is the second most visited website in the world, directly behind Google and ahead of even Facebook!
Today I’ll help you add video to your business in the easiest way possible.
As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.
And it’s not just in the Internet marketing genre.
Niche specific sites are having great results with video when promoting their sites and selling their products and services. Almost any type of product or service can be promoted through video, but it’s important to do it properly.
People don’t generally like to view commercials, so videos need to be content rich. People watch video to be entertained or to learn something.
Try to Stand Out from the Crowd
If you want your videos to be viewed a lot, you need to be DIFFERENT.
Some ways to do that are to be funny, exciting, controversial, educational – or simply use new technology. If your videos stand out from the pack, they have a good chance of going viral and making you a lot of money.
Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word. That’s why video sales letters and reviews outperform written material by a wide margin.
Some people respond better to writing, but most respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.
Unfortunately, many marketers feel they don’t look good on camera. But you don’t even have to go on camera nowadays to produce great videos.
You can use a microphone to record your voice and create simple screen capture videos using free tools such as Screen-Cast-O-Matic. It’s very easy to use, making it extremely popular for people who aren’t very good with technical things. Best of all, you can use it for free!
Most people are able to make their first video within an hour of opening the software! This makes it perfect for almost any marketer.
If you’re promoting an affiliate product, then your video could be a short tutorial about one aspect of how to use the product. Again, there’s no need for a video camera or to go on screen at all.
It’s All About Making Quick Videos Nowadays
Years ago I created a video based training tool that had an animated character teaching the lessons. If you’ve been on my list for a long time, I’m sure you remember Paul! Most people loved that little guy, though I’ll admit, I had a few people tell me they hated his robotic voice. 😉
The important thing was, Paul helped a lot of people get started in business online. And I sold thousands of copies of that program and made a lot of moolah.
Unfortunately, it took me about six months to create!
Now anyone can have fun creating training videos, product reviews and more, all with the click of a few buttons.
The bottom line is, if you have been slow to adapt video to your business, you now have absolutely no excuse not to get with the video revolution.